- Created on Sunday, 21 July 2013 12:57
- Published Date
- Written by Veronica Jorden
Day seven of Operation: Create Your Own Path has arrived!
As part of this event, we have asked all of our featured military spouse business owners to share their best advice to anyone who might be considering starting their own business. And we've combined their words of wisdsom with a little bit of great advice from a small business expert.
Today's advice...define your purpose!
Jaime H. Muskopf
Sparks & Stripes
"Before you decide to go into business for yourself, search for your why, write it down, put it up somewhere, and read it every day. Your purpose will keep you moving forward even when times get difficult and give you the greatest sense of satisfaction when things are going well."
Author, Business in Blue Jeans
When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.
When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.
For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.
At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.
Give yourself permission to dream a little here and remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question: “If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”
Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back. Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.
Think about a larger life purpose as well. Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?
For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life. Sometimes this can come from having suppressed passion in your life for too long. Sometimes it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.
In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore! The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.
How do you know when you’ve found your true entrepreneurial purpose? I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed. Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do. Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.
Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.
Susan Baroncini-Moe is the author of the upcoming book, Business in Blue Jeans. She is also a Guinness World Records® record holder for the world’s longest uninterrupted live webcast and has worked with clients on four continents. Her clients include startups, well-established companies, and best-selling authors. She has started successful businesses in both the profit and nonprofit sectors and has interviewed some of the most successful entrepreneurs, bestselling authors, and experts for her podcast, Business in Blue Jeans™ Radio.