Day 8: OPERATION: Create Your Own Path




Today we start week two of OPERATION: Create Your Own Path, and day eight brings us some sound advice on being patient.



As part of this event, we have asked all of our featured military spouse business owners to share their best advice to anyone who might be considering starting their own business. And we've combined their words of wisdsom with a little bit of great advice from a small business expert.



Jessica Schecter



"Have patience. Starting a business takes work and you won't get immediate results. Put in the effort and give it some time, and you will see your dreams of being a successful business owner come true."




Barry Moltz

Author, Adjunct Professor, radio host, and all-around business expert


Patience is still a virtue



Most business owners hear this platitude and simply ignore it. They think that patience is only for fools or people who don’t mind being left behind.



It’s not surprising that patience is not practiced often. There is so much media hype around getting "rich quick." The recent sale of Instagram to Facebook for $1 billion is the latest outlier to fuel this fire.


Instagram’s founders, Mike Systrom and Mike Krieger, went from having a great idea to selling their company for a billion dollars within 18 months without reporting any revenues. Unfortunately, the sale of Instagram is the exception to the business building rule.



Historically, most "overnight successes" in business take at least seven to 10 years to be truly successful. Most entrepreneurs who sell their company have been building toward that sale for a decade or more.


Being patient is tough. By their very nature, entrepreneurs are not very patient people. With instant gratification and 24/7 calls to action, it has become increasingly difficult to take a longer-term view of your company’s success. Experienced entrepreneurs understand this. In fact, most successful business owners start more than one venture before achieving financial success.



Being impatient can actually be a company killer. It tempts business owners to constantly change direction and stray from a chosen path. This gives everyone in the company’s wake (including employees) whiplash!



How can patience increase your success?



1. Start with a healthy dose of ambition. Ambition is not a bad thing. In fact, it’s necessary to establish goals. You don’t have to be patient when it comes to executing your ideas in a timely manner.



2. Take interim steps. Business success is a series of small achievements. Only daredevils make risky jumps. No matter what you do, some steps you take will be right and others dead wrong. What matters most is constantly evaluating these business outcomes in order to keep moving toward your specific goal.



3. Don’t get stuck. Decide to take action, but don’t expect only one result. Figure out what counts as a success or failure after taking each step. Then, decide what to do next. Patience means taking a long-term view on reaching a business goal. Remember, the path to success is rarely a straight line.



4. Build a foundation. The best business relationships are built with people who know, like and trust us. But building trust, especially in a business or professional relationship,takes time and can never be rushed. Social media is great but doesn’t help you create trusting, long-term relationships. Be patient by providing real value to people in your network before asking them for anything in return.


Barry Moltz gets small businesses unstuck. A national expert on entrepreneurship, he has given more than 100 speeches to audiences ranging in size from 20 to 20,000. He has taught as an adjunct professor at the Illinois Institute of Technology. He hosts his own radio show, "Business Insanity Talk Radio," and blogs for the Chicago Tribune’s Chicago Now and Crain’s Chicago Enterprise City. He also writes for the American Express OPEN Forum and Moltz, who founded an angel investor group and an angel fund, is a former advisory member of the board of the Angel Capital Education Foundation. For more information, visit


Add comment

Security code

Donate to MSBA

MSBA is 501(c)6 non-profit organization operating solely from the generous contributions of donors & sponsors.  Thank You!


Archived Posts


Registration with MSBA is FREE!  Register here NOW.

Contact us


Newsletter Subscription