Day 19: OPERATION: Create Your Own Path
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- Created on Friday, 02 August 2013 15:05
- Published Date
- Written by Veronica Jorden
It's day nineteen of our month long event, and today our featured military spouse small business owner challenges you to inspire others no matter what service or product you offer. We couldn't agree more. Striving to be the best you can be, and offering the best possible product or service to your customers is a guaranteed way to find success.
We've included more great advice along the same line of thought from online content specialist Sarah Matista from Webs.com. So many company founders have sought not only to find success in business, but part of their strategy for success has been to dare to inspire others.
Cornelia Mason
Big Ocean Wayfinders Network, LLC
“Inspire people with your product or service, whether its lawn mowing or jewelry.”
Sarah Matista
Online Content Specialist
Your Brand: Inspired by You
Some of the most successful businesses in the world have brands that are inspired by the founder or an influential person within the company. If you feel that you or another individual associated with your business embodies the values you’d like to convey for your business, use that as your inspiration. This is one of the best ways to create a brand that feels organic and authentic to the outside world.
Take Virgin, for example. Whether it’s music, telecommunications, or air travel, founder Richard Branson’s personality shines throughout. Without ever reading an ‘about’ page or a creative brief, one can interchangeably describe the company’s brand or the founder himself using the same terms and associations. In describing either one, things like “free-spirited”, “rule-breaker”, “entrepreneur”, and “innovative” come to mind, don’t they? In this way, Branson is not simply a spokesperson, he’s the driver of the values projected by the brand.
But it doesn’t always have to be the company’s founder who takes this role. Sometimes a key influencer can serve the same function. Think of and how he came to embody and be inseparable from .
While you might not be famous (yet!), your values can still imbue your brand with a genuine character. Are you philanthropic? Quirky? Innovative? Are there certain causes you care deeply about? Think about how these things can be expressed in your marketing and social media in order to endear customers and potential customers to your business and your brand over time.
Sarah Matista is the Online Content Specialist and resident blogger at Webs. Loves branding, marketing, whales. Get more from Sarah on Webs’ Blog and Google+.
Webs.com combines website building savvy with an affinity for small businesses to create the most popular website building and hosting solution for entrepreneurs. The Webs site builder provides everything you need to get your business online: a wide variety of customizable themes, and engaging features like blogs, photos, videos, forums and more.
